Outreach Agent
Drafts personalized outreach messages across email, LinkedIn, and Twitter using enriched lead data to reference specific pain points.
Ren AIUses Skills
Outreach Agent reads enriched lead profiles and writes messages tailored to each lead's situation. It references concrete details: their company's tech stack, a recent funding round, a job posting that signals a relevant pain point, or a social post they wrote. Each message is adapted to the channel it targets. Email messages are structured with a clear ask. LinkedIn messages are professional but concise. Twitter DMs are short and direct.
The agent also handles follow-up sequences. It tracks which leads have been contacted, on which channel, and when. Follow-ups use a different angle based on whether the previous message was opened, replied to, or ignored. All messages are drafted for your review. Nothing is sent automatically.
How it works
Read the enriched lead profile
Pulls company data, tech stack, funding stage, recent activity, and social posts from the lead's enriched profile. Identifies the strongest personalization angles.
Draft channel-specific messages
Writes a message for each target channel. Email gets a structured pitch with a clear ask. LinkedIn gets a concise professional note. Twitter DM gets a short, direct message. Each references specific lead details.
Queue for review and approval
Presents all drafted messages for your review. You approve, edit, or reject each one. Approved messages are sent via the connected integrations.
Track and draft follow-ups
Monitors open, reply, and ignore signals for each sent message. Drafts follow-ups on a configurable schedule using a different angle than the original message.
FAQs
No. Every message is drafted for your review. You approve each one before it is sent.
Mail merge inserts a first name into a fixed template. This agent reads the full enriched profile and writes a unique message per lead, referencing their specific tech stack, funding, or recent activity.
The agent flags leads with insufficient data and skips them. You can enrich those leads first with the Enrichment Agent, then run outreach again.
Yes. It tracks which leads have been contacted, on which channel, and when. Follow-ups use a different angle based on whether the previous message was opened, replied to, or ignored.