Define your ideal customer profile once -- industry, company size, geography, tech stack, funding stage, target roles. The Enrichment Agent queries Apollo for matching companies and contacts, pulls firmographics and verified emails, and scores each lead by how closely it matches your ICP. Output is a structured lead list ready to pass to the Outreach Agent or push to HubSpot.
Problem
Building a quality lead list from an ICP definition takes 2-3 hours of manual work per batch.
- 1.
Hours spent searching Apollo and LinkedIn for companies matching your ICP
- 2.
Enrichment quality varies -- some leads get full profiles, others just a name and email
- 3.
No automated pipeline from ICP definition to enriched, scored lead list
How it works
Define your ICP filters
Specify industry, company size, geography, tech stack, funding stage, and target role titles. More specific filters produce higher quality leads.
Query Apollo for matching contacts
Searches Apollo using your ICP filters. Pulls verified email, company size, tech stack, and funding stage for each match. Processes batches of 50-200 leads in parallel.
Score and deliver enriched leads
Each lead is ranked by ICP fit. Output includes a complete profile per lead, ready to pass to the Lead to Outreach workflow or push directly to HubSpot.
FAQs
Primarily Apollo for contact and company data. Enrichment includes company size, industry, tech stack, funding stage, revenue estimate, and key contacts with verified emails.
Depends on your Apollo plan limits. The workflow processes leads in parallel and typically handles batches of 50-200 leads per run.
Yes. If HubSpot is connected, enriched leads can be pushed directly with all fields mapped. Manual review before CRM push is optional but recommended.
Pass the enriched leads to the Lead to Outreach workflow. The Outreach Agent uses the enrichment data to draft personalized messages for email, LinkedIn, and Twitter.
Related workflows
Draft Personalized Outreach from Enriched Leads
Takes enriched leads and drafts personalized messages for email, LinkedIn, and Twitter, each referencing specific company context.
View workflowFind B2B Leads from LinkedIn Signals
Scans LinkedIn for buying signals -- hiring posts, pain-point discussions, competitor mentions -- and delivers scored leads with outreach drafts.
View workflowTurn Hiring Posts into Warm Sales Leads
Monitors LinkedIn job listings for roles your product replaces and surfaces matching companies as scored leads with outreach angles.
View workflow