RenRen

Draft Personalized Outreach from Enriched Leads

Takes enriched leads and drafts personalized messages for email, LinkedIn, and Twitter, each referencing specific company context.

salesoutreach
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Works with

The Outreach Agent reads enrichment data for each lead -- funding rounds, tech stack, hiring activity, LinkedIn posts -- and drafts channel-specific messages that reference real details. Every message is queued for review before sending. The agent tracks which leads have been contacted, on which channels, and whether follow-ups are needed.

Problem

Personalizing outreach for each lead takes 10-15 minutes and does not scale past a handful of leads per day.

  • 1.

    Researching each lead to write a specific message takes 10-15 minutes

  • 2.

    At volume, reps revert to generic templates and response rates drop

  • 3.

    Writing separate messages for email, LinkedIn, and Twitter triples the work

Template OutreachWith Ren
10-15 min per lead to research and personalizeSeconds per draft using enrichment data
At scale, reps default to generic templatesEach message references specific company context
Multi-channel outreach triples the writing workEmail, LinkedIn, and Twitter drafts generated together
Response rates drop as volume increasesAll messages queued for review before sending

How it works

1

Pass enriched leads to the Outreach Agent

Leads from the ICP Lead Generation workflow or any enriched source are provided. Each lead includes company context, tech stack, funding data, and decision-maker details.

2

Agent drafts channel-specific messages

For each lead, the agent writes messages for email, LinkedIn, and Twitter. Each references something specific -- a recent funding round, a hiring post, a technology in their stack. No filler.

3

Review and send

Messages are queued for review. Approve, edit the tone, or skip a channel per lead. The agent tracks which leads have been contacted and on which channels.

FAQs

No. Every message is queued for review. You approve, edit, or skip each one before sending.

It references actual data points from the enrichment: 'I saw you raised your Series A last month' or 'noticed you are hiring a data engineer.' Not generic compliments.

Yes. It tracks who has been contacted and when. Follow-up messages use different angles based on whether the previous message was opened, replied to, or ignored.

Messages are drafted and sent via your connected email or CRM. The agent works with whatever you have connected, including HubSpot.

Related workflows

Generate Leads from an ICP Query

Takes an ideal customer profile, queries Apollo for matching companies, and returns enriched leads scored by ICP fit.

View workflow

Turn Hiring Posts into Warm Sales Leads

Monitors LinkedIn job listings for roles your product replaces and surfaces matching companies as scored leads with outreach angles.

View workflow

Find B2B Leads from LinkedIn Signals

Scans LinkedIn for buying signals -- hiring posts, pain-point discussions, competitor mentions -- and delivers scored leads with outreach drafts.

View workflow

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